Find your passion at Innominds

Marketing Director

10+ Years

Experience

Hyderabad

Location

B.Tech/MBA

Education

  • Self-driven, experienced Marketing & Branding Leader with more than 10 years of hands-on experience
  • Proven track record in leading 360-degree Marketing functions spanning Branding, Lead generation, Product positioning, Product Marketing, Account Based Marketing, Market Research, Analyst & Partner relations related Testing Services
  • Experience creating go-to-market strategy and execution of strategy
  • Experience spearheading the entire portfolio of Digital Marketing for Demand generation & Client engagement on social channels and analytics
  • Experience implementing creative methods of visitor engagement leveraging content from including hosting webinars for global audience
  • Experience with Marketing automation tools for digital lead nurturing and Email marketing
  • Experience on Content generation with lead generation in mind - product material & marketing collaterals including website copy, microsites, landing pages, whitepapers, case studies and Expertise in Landing page optimization.
  • Handling Advisory and Analyst relations related to testing vendors and Also, handling Media & PR Relations and overseeing the PR content
  • Ability to support Account Based Marketing including Buyer Persona & Customer Profile Mapping in pursuit of larger deals
  • Conducting Software Testing meetups & thought leadership sessions in Being responsible for identifying & applying for speaker slots in top conferences, coordinating with event organizers, backend event sponsorship planning. Responsible for maximizing Event marketing ROI.

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