Today, web application owners are not as constrained for creating visual, rich web interfaces as they have been in the past. Never before has the visual interface of websites been so important. It is a true deciding factor for visitors to stay or turn-away, as more than 50% of people leave a site today in fewer than 15 seconds.
An interactive website or mobile application that meets your customer needs but does not offer a great user experience is not considered a winner anymore. Today, smart companies have realized that improving the user experience on the products/services they offer is the key to client happiness – and repeat business.
Long ago, back around 2007, we all were introduced to the 3rd Platform, with cloud as its core and solutions that offered anytime, anyplace access to application functionality. The platform was built on the technology pillars of mobile computing, cloud services, big data and analytics and social networking.